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History

history

1873
Stavanger Preserving Company is established.

1880
Norway cans and exports its first sardines.

1893
Norwegian smoked sardines are introduced to the United States at the World Exhibition in Chicago. Additionally, other world markets are explored.

1902
King Oscar II of Norway and Sweden grants the Christian Bjelland Company special royal permission to use his name and portrait on a brand of Norwegian sardines.

1903
The Christian Bjelland Company begins exporting King Oscar sardines to the United States.

1920
After several packaging design revisions to the King Oscar portrait, His Majesty acquires his present appearance. The brand is becoming well established in U.S. and British markets.

1950
Various King Oscar brisling sardine products are accorded kosher certification, assuring an extra guarantee of quality, as only the purest products can be awarded this distinction.

1965
King Oscar is introduced to Japan, where it is now the #1 imported sardine brand.

1981
Eleven Norwegian canneries merge to form a single company, Norway Foods, which acquires the King Oscar brand.

1996
Norway Foods is acquired by Rieber & Søn ASA, a Norwegian-based, specialized food company with global brand distribution.

1998
The King Oscar brand is proudly reintroduced to the Norwegian market and is introduced to Poland.

1999
The King Oscar brand is introduced to the Czech Republic, Hungary, and Romania.

2001
The King Oscar brand is introduced to Slovakia. Also, King Oscar is officially relaunched in Russia, where the brand was initially registered at the turn of the 20th century.

2002
The King Oscar brand celebrates its centennial. Long live the king!

2008
While King Oscar fish catches are still made from various waters throughout the world, King Oscar’s central production efforts are moved to a first-class facility in Gniewino, Poland. Additionally, the company continues to maintain a production facility in Svolvær, Norway.

2009
King Oscar AS becomes the new owner of the 110-year old brand.

2010
Under new ownership, King Oscar AS reconfirms its mission to bring the best, most innovative products to seafood lovers around the world.

2014
King Oscar AS is purchased by Thai Union Group, a global leader in the canned seafood industry committed to King Oscar’s continued growth and success.